Every plan: the daily check judged on your real sales, the question box, creative comparisons, and your choice of view-only or approve-with-a-tap. Pick by how many ad accounts you run. 7 days free, then monthly, cancel anytime.
Nothing is charged for 7 days; we email you on day 6. Not sure? Start with Solo and upgrade any time from your page. Prices exclude VAT. Above the spend limits we'll talk. Extra ad account on any plan: €15 a month.
Only the size of what Kalmly looks at, and two extras for people running more than one account. The check itself is the same on every plan.
| Solo | Grow | Scale | |
|---|---|---|---|
| Meta ad accounts | 1 | up to 3 | up to 10 |
| Shop connections | 1 | 3 | 10 |
| Ad spend covered, per month | €5,000 | €20,000 in total | €20,000 per account |
| Weekly summary across accounts | — | yes | yes |
| Anonymous industry benchmarks | — | yes | yes |
| One dashboard per client | — | — | yes, one login for you |
| Priority answers | — | — | yes |
Honest version. An agency does things Kalmly does not: it makes the ads, and it makes the changes. Kalmly only tells you which change to make, every day.
| Price | How often it looks | Changes your ads? | |
|---|---|---|---|
| An agency or freelancer | €500 to €1,500 a month, often plus a share of spend | Weekly, sometimes monthly | Yes, and usually makes the ads too |
| Doing it yourself in Ads Manager | Free, and the most expensive option | Whenever you worry, which is daily | Yes, and every reactive edit resets Meta's learning |
| Ads analytics tools | €30 to €200 a month | Live, in charts you have to read | No, and they don't say what to change either |
| Kalmly | €39 to €149 a month | Every morning, judged on real sales | Only after your tap. It names the one edit; you make it, or approve it |
Agency and tool prices are typical ranges for a small account in 2026; yours may differ.
Your card is charged for the plan you picked. Cancel before day 7 from your page and nothing is charged.
Yes, any time from "Manage subscription" on your page. Upgrades apply immediately; downgrades at the next renewal.
No. Without one, Kalmly judges on Meta's own numbers and says so. With one, every verdict is based on real sales, which is what makes it reliable.
Because nobody at Kalmly should be deciding your budgets for you. Every plan tells you the exact edit and why. You make it yourself, or switch on approvals and tap Approve; either way you saw the reason first, and after a month you will know your account better than any agency does.
Email hello@kalmly.io; we'll set it up by hand.