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You asked · today 08:11 What should I scale, and what should I change?
TodayPause Gift sets: €97 spent this week, €87 back, and the same picture last week. That is the one edit; nothing else in Ads Manager today.
ThursdayRaise Mugs from €45 to €54 a day. It is at 6.4× on 24 orders, well above your 3× target, and its budget has been untouched for 19 days. Three days between edits keeps Meta's learning intact.
Leave aloneWorkshops was raised on Friday and is still learning. Vases still returns 2.7× but people have seen it 2.7 times; it needs a new video, not more budget. Candles has 3 orders, too few to judge; look again on Monday.
Today's checkWritten today 08:02 · covers the 7 days to 6 Oct
Verdict · keep an eye on it
4.7× overall, above your 3× target. Gift sets lost money this week (€97 in, €87 back) and Vases is tiring (seen 2.7× per person).
Do todayPause Gift sets. Nothing else in Ads Manager. Brief your video person for a second Vases clip this week.
Money, last 7 days
Ad spend
€832.20
€118.40 yesterday · +4.1% vs the week before
Real sales
€3,899.30
50 orders · €612.00 yesterday · +9.7%
Real return
4.7×
sales ÷ ad spend · your target is 3×
Budgets switched on
€127/day
total across running ad sets
How the ads are doing
Click rate
1.92%
2,370 clicks on 123,400 views
Cost per click
€0.35
71,200 people reached
Times seen per person
1.73×
under 2.5 is healthy
Results Meta tracked
41
41 purchases by Meta's count (€2,610)
Per product line, last 7 days
Product line
Ad spend
Real sales
Orders
Return
Numbers say
Mugs
€318.40
€2,046.50
24
6.4×
▲ above target
Workshops
€207.15
€1,201.00
15
5.8×
▲ above target
Vases
€168.60
€451.30
6
2.7×
■ close to target
Gift sets
€96.80
€87.00
2
0.9×
▼ below target
Candles
€41.25
€113.50
3
2.8×
… too few orders to judge
▲ above your 3× target■ close to it▼ below it… too few orders to judge
The chip is what the 7-day numbers alone say. Whether to actually change anything today is the coach's call, above, which also weighs recent edits and learning phases.
Your ads, last 7 days
Biggest spender first. The coach compares these against each other in "Creative" below.
CreativeYour two best sellers show hands making the product, no price in the image, and a caption that starts with a question. The Vases poster and the Gift sets bundle do the opposite on all three. Make the next Vases ad a 15-second hands video with the price in the caption, not on the image.
What's happening
Spend is up 4% and sales up 10% on last week, so the account is growing without strain: 1.7 views per person, nowhere near saturation. Mugs and Workshops carry the week. Gift sets has now lost money two weeks running on an ad nobody clicks (0.9% click rate), and the one order it brought was €87. Candles started four days ago; 3 orders say nothing yet.
Your ads
All six ads are delivering. The Vases poster is 48 days old and people have seen it 2.7 times; its click rate fell 31% over two weeks. It still returns 2.7×, so don't pause it; replace it.
Next up
Thursday: raise Mugs from €45 to €54 a day if it is still above 3×. Monday: judge Candles on a full week. When the new Vases video is live, give it three days before reading anything into it.
This is a demo. Your own numbers, tomorrow morning.Start free 7 days